These kinds of projects were built on a solid storyboard and carefully selected visuals. The storyboard was put together in Figma under the direction of Bure and marketing supervisor Gaby Araujo (sure, there were others in the company who liked to sneak in for credit… folks, here’s your credit! wink wink, just like Chief Wiggum would say).
This was high-level creative work, where my role was to take those images and texts, and bring them to life through animation proposals, flow, rhythm, sound design… all with a delicious sense of visual fluidity.
These were AI-generated images, and our job was to tell the world: “Hey, look at us!”. Pretty awesome, right? Follow Lummi and you’ll get access to a whole gallery of royalty-free images for your designs and ads. Well… we didn’t exactly say it like that, but that was the vibe. My job was to animate everything and make the whole piece look super cool, keeping people hooked all the way through.
Don’t these videos have that certain something that makes you keep watching?
By: Yasunari Murayama
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